a common ground for search in real life and search using computers

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Googling has become a verb in our language. This shows the deep impact of Google on our culture and our lives. But Google is not primarily about searching. Google is an information shovel selling adds. In a previous article I intuitively described contextual search as finding information on the web not using Google. I was a little bit surprised about the interest for the story, because the idea of contextual search was still an embryonic idea. In this article I will develop this idea of contextual search further correlating to and in opposition to googling trying to find out what it is and what it is not. When looking for better information search strategies I want to compare our search behaviour using  CMC based systems like Google with natural communication. This is the starting point. This may sound odd and completely off the record, but in fact I'm only re-joining a tradition that has started in the sixties and seventies at the Biological Computer Lab in Urbana Campaing by Gordon Pask

E-reputation toolkit: Social Web Metasearch

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The Socal Web is fantastic if it is built on top of social relations in the real world. Somebody discribed it ironically: "Twitter is for the friends you want to have while Facebook is for the friends you have had." I have no experience with Twitter, but research demonstrated that  Twitter is not a social network. About Facebook, Myspace... and alike, I can be positive, they are an extra channel for multimedia exchange. For some social Webs are the photo-book we had before... for the activists it's the place where they launche petitions.

A few years ago there was much ado about the long tail, a statistic concept from consumer demographics to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities. A frequency distribution with a long tail has been studied by statisticians since at least 1946. The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group that purchases a large number of "non-hit" items is the demographic called the Long Tail.

The Long Tail might be valid for sites like Amazon and Ebay, it doesn't work in social networking. After all social relations are not built on consumer demographics. Maybe the popularity of politicians might work this way, but in politics today, nobody has real friends. So?  A study of Youtube showed that the long tail doesn't work on the social web. The popularity of videos on Yuotube follows rather the  blockbuster model. Based on the viewing habits of people I know that go to YouTube, this makes sense.  Many simply check out whatever is most popular, which becomes a self-perpetuating cycle.  Desaster tourism works the same way, people slowing down on the highway if there has been an accident. So, beware! It is passing. Once the mess is cleaned, nobody will be looking any longer.

In the real world 'trust building' gives stable results when one invests time, while a reputation is shallow and passing. Trust building' is a process that takes time. One has to give evidence of this truthfulness and trustworthiness, it's about quality. But on Internet things seem to be different. PR based reputation building seems to work all the time. It suffices to get in the picture without getting in jail and that's about it.  But keep in mind, it's about quantity and a self-perpetuating cycle, not about quality.

The tools I list here cost nothing. Look at them, but if you use them, keep in mind that long standing relations are built on trust not on reputation and that relations in the real world are not interchangeable.

Google's one-way mirror: a business model for privacy invasion by Daniël Verhoeven

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Author: Daniël Verhoeven

About the importance of Mirror neurons, also in CMC intention counts

Mirror Neurons were discovered in 1994 in the macaque brain by Gallese and Rizzolatti. What do Mirror Neurons do? They mirror observed actions:

"The observation of an object-related hand action leads to the activation of the same neural network active during its actual execution. Action observation causes in the observer the automatic activation of the same neural mechanism triggered by action execution." (Gallese, 2005).

In the years that follow, Gallese and others (also called the Parma Group because they all work at the university of Parma in Italy) explore the Mirror Neuron system. The Mirror Neuron system is also demonstrated in the human brain.

Google Begins Behavioral Targeting Ad Program « EFF by Kurt Opsahl

Published at EFF, 11 March , 2009 News Update

Author: Kurt Opsahl

Today Google launched its behavioral targeting ad program, which it calls "interest-based advertising." This move has been widely expected once Google completed its $3.1 billion acquisition of DoubleClick one year ago today.

The issues with behavioral advertising have been with us for over a decade (DoubleClick was founded in 1996, and privacy issues soon followed), and have grown as more people use more services online and more information has become available about your online behavior. Many, including EFF, are concerned about behavioral targeting because it means that information about how you use the web is collected, stored and associated with a cookie on your browser, which can track you across different websites and online services. One way to help protect your privacy is to clear cookies regularly. However, this is insufficient, because a new cookie would be written the next time your browser loaded a banner ad.

The most privacy protective solution would be to have behavioral targeting systems be based on the user's opt-in. To no one's surprise, Google has not gone down that road ("'Offering advertising on an opt-in basis goes against the economic model of the Internet,' Google spokesperson Christine Chen told the IDG News Service"), and we are not aware of any major player in online advertising that has an opt-in targeting system. Google has, however, done some things that make opt-out quite a bit better.

Six Tips to Protect Your Search Privacy « EFF

Published at EFF, September 2006
Google, MSN Search, Yahoo!, AOL, and most other search engines collect and store records of your search queries. If these records are revealed to others, they can be embarrassing or even cause great harm. Would you want strangers to see searches that reference your online reading habits, medical history, finances, sexual orientation, or political affiliation?

Recent events highlight the danger that search logs pose. In August 2006, AOL published 650,000 users' search histories on its website.¹ Though each user's logs were only associated with a random ID number, several users' identities were readily discovered based on their search queries. For instance, the New York Times connected the logs of user No. 4417749 with 62 year-old Thelma Arnold. These records exposed, as she put it, her "whole personal life."²

Disclosures like AOL's are not the only threats to your privacy. Unfortunately, it may be all too easy for the government or individual litigants to subpoena your search provider and get access to your search history. For example, in January 2006, Yahoo!, AOL, and Microsoft reportedly cooperated with a broad Justice Department request for millions of search records. Although Google successfully challenged this request,³ the lack of clarity in current law leaves your online privacy at risk.

Suveilance Selfdefence Project « EFF [part 4]

From EFF.org

Defensive Technology

If you are looking for basic technical information on how to protect the privacy of your data — whether it's on your own computer, on the wire, or in the hands of a third party — you've come to the right place. Although we hope you'll have the time to review all of the information in the SSD guide, if you're in a hurry to get to the technical details, this is where you can read articles that will explain:

• the basics of the relevant technologies, such as the Internet Basics and Encryption Basics articles


• how to improve the security of different communication applications, such as your web browsers, email systems and IM clients


• how to protect your privacy by using defensive technologies such as secure deletion software, file and disk encryption software, and virtual private networks


• the overarching security threat posed by malware, how to evaluate that threat, and how to reduce it

Just remember: technology changes quickly. We'll be doing our best to keep these articles updated to reflect current developments, but in the meantime, you should take the time to review information from multiple sources before making any serious security decisions.

Suveilance Selfdefence Project « EFF [part 3]

From EFF.org

What Can I Do To Protect Myself?

When we were talking about how to defend yourself against subpoenas and search warrants, we said, "If you don't have it, they can't get it." Of course, that's only partially true: if you don't have it, they can't get it from you. But that doesn't mean they might not be able to get copies of your communications or detailed records about them from someone else, such as your communications service providers or the people and services that you communicate with. Indeed, as we outlined in the last section, it's much easier as a legal matter for the government to obtain information from these third parties - often without probable cause or any notice to you. So, you also need to remember this lesson: "If someone else has stored it, they can get it." If you let a third party store your voicemail or email, store your calendar and contacts, back up your computer, or log your communications traffic, that information will be relatively easy for the government to secretly obtain, especially compared to trying it to get it from you directly. So, we'll discuss in this section how to minimize the content that you store with third parties. We've also asked you to "encrypt, encrypt, encrypt!" in the previous sections about protecting data on your computer and while you are communicating. The same holds true when protecting against the government getting your information from other people. Although ideally you will avoid storing sensitive information with third parties, using encryption to protect the data that you do store - such as the emails you store with your provider, or the files you back up online - can provide a strong line of defense. We'll talk in this section about how to do that. Communications content that you've chosen to store with a service provider isn't the only issue, though. There are also the records that those third parties are creating about your interactions with their services. Practically everything you do online will create records, as will your phone calls. So your best defense is to think before you communicate: